Houston Baptist University Catalog

Marketing ( MKTG ) Course Descriptions

  • MKTG 3301 PRINCIPLES OF MARKETING

    MKTG 3301 Principles of Marketing
    Prerequisite(s): ECON 2311
    The fundamental marketing concepts and functions are analyzed and interpreted within the framework of the competitive, legal, economic, and social environments.

  • MKTG 3310 CONSUMER BEHAVIOR

    MKTG 3310 Consumer Behavior
    Prerequisite(s): MKTG 3301
    A study of human behavior in the market place. Attention is focused on applying concepts from the social sciences to understanding the consumer decision processes and buying patterns.

  • MKTG 3313 SOCIAL MEDIA MARKETING

    MKTG 3313 Social Media Marketing
    Prerequisite(s): None
    A study of social media marketing and the various strategies that promotes successful usage of this promotion and consumer engagement tool. Marketing’s role in e-commerce, Web-design, and Internet advertising principles are also explored. Students, through a real-world project/case, apply the functions of marketing to a social media marketing problem situation/case.

  • MKTG 3333 SPORTS, ENTERTNMT & EVENT MKTG

    MKTG 3333 Sports, Entertainment, & Event Marketing
    Prerequisite(s): None
    A study of the sports, entertainment, and event sectors of the economy. Marketing strategies used in these three venues are emphasized. Real-life projects are used in each of the three areas to enhance learning experiences and reinforce knowledge acquisition. Marketing and management problem-solving techniques guide student-generated marketing plans.

  • MKTG 3360 PROFESSIONAL SALES

    MKTG 3360 Professional Sales
    Prerequisite(s): None
    A study of the principles and techniques of personal selling using a behavioral approach.

  • MKTG 3380 ONLINE MARKETING

    MKTG 3380 Online Marketing
    Prerequisite(s): MKTG 3301
    A study of marketing on the Internet. Emphasizes marketing?s role in e-commerce. Applications for effective web site design, Internet advertising principles, proper usage of information technology in designing and implementing marketing strategy, and how to do marketing research via the Internet are demonstrated and discussed.

  • MKTG 4330 INTERNATIONAL MARKETING

    MKTG 4330 International Marketing
    Prerequisite(s): MKTG 3301
    A study of the problems and procedures of marketing in foreign countries, including the effects of cultural dynamics in assessing world markets.

  • MKTG 4336 PRINCIPLES OF ADVERTISING

    MKTG 4336 Principles of Advertising
    Prerequisite(s): junior or senior standing
    A study of the advertising component of the firm. Emphasizes the interactive coordination and strategy of this promotional tool. Applications necessary for developing target markets, utilization of the mass media, advertising research, and analysis of the complete campaign are stressed.

  • MKTG 4340 INTERNSHIP

    MKTG 4340 Internship
    Prerequisite(s): None
    The course is an integrating field experience by which students learn actual business practices by undertaking responsible roles in an organization. The students develop interpersonal skills while acquiring practical knowledge in their disciplines. The students are exposed to various work roles and career choices.

  • MKTG 4350 MARKETING RESEARCH

    MKTG 4350 Marketing Research
    Prerequisite(s): MKTG 3301
    Students study the methodology and procedures used to meet the information needs of marketing management.

  • MKTG 4360 MARKETING STRATEGY

    MKTG 4360 Marketing Strategy
    Prerequisite(s): senior standing
    A comprehensive course designed to study marketing strategy using case histories. This is a capstone course and requires the basic knowledge the student has acquired in earlier marketing courses.

  • MKTG 4381 SPECIAL TOP/INDEPENDENT STUDY

    MKTG 4381 Special Topics/Independent Study
    Prerequisite(s): None
    Topics are selected on basis of student need and academic qualifications of staff. If regular lectures are not given, a minimum of 30 hours of work for each hour credit must be included.

  • MKTG 5260 MARKETING PRINCIPLES

    MKTG 5260 Marketing Principles

    Prerequisite(s): None
    This course provides background in the theory and pratice of marketing principles. Marketing concepts and functions are presented within the framework of the competitive, legal, economic, and social environments.

  • MKTG 6310 MARKETING MANAGEMENT

    MKTG 6310 Marketing Management
    Prerequisite(s): None
    An inquiry into marketing decision-making. Emphasis is placed on strategic planning and analytical procedures for marketing decisions. The course integrates all areas of marketing management and relates marketing activities to the other functional areas of the firm. This course culminates with the presentation of a comprehensive marketing plan to a panel of venture capitalists. Graduate Business programs only.

  • MKTG 6311 MARKETING MANAGEMENT FOR HRM

    MKTG 6311 Marketing Management for HRM
    Prerequisite(s): None
    An inquiry into marketing decision-making. Emphasis is placed on strategic planning and analytical procedures for marketing decisions. The course integrates all areas of marketing management and relates marketing activities to the other functional areas of the firm. The course culminates with the presentation of a comprehensive marketing plan to a planel of venture capitalists. MS-HRM Program only.

  • MKTG 6333 INTERNATIONAL MARKETING

    MKTG 6333 International Marketing Seminar
    Prerequisite(s): None
    The study of marketing structures, organization, policies, and procedures as applied to the international environment. This course examines competition, strategies, and technology in the global market place. Graduate Business programs only.

  • MKTG 6334 MARKETING STRATEGY SEMINAR

    MKTG 6334 Marketing Strategy Seminar
    Prerequisite(s): MKTG 6310
    A comprehensive course that studies strategy formulation, planning procedures and challenges present in today?s marketplace. This course uses case analysis to illustrate contemporary issues and decision making. Graduate Business programs only.

  • MKTG 6373 CHANGING MARKETS AND

    MKTG 6373 Changing Markets and Organizations
    Prerequisite(s): None
    This course is designed to provide insight into how new markets are formed. Study centers around new business paradigms created by organizations to respond to these new and changing markets. Insights into how marketing management strategies are formulated with respect to diverse market segments, e-commerce, and innovations are also provided. Information technology from a marketing perspective is tied to the newly emerging business structures. Graduate Business programs only.

  • MKTG Marketing 6333

    INTERNATIONAL MARKETING