Houston Baptist University Catalog

Journalism and Mass Communications (JMC) Course Descriptions


JMC 1313 History of American Journalism
A study of the develoment of American Journalism, from colonial days to the present in context of social, economic, and political change.

JMC 1323, The Press and Democracy
Prerequisite: None
Examination of the principles, concepts, theories, and functions of journalism in American society including significant 20th and 21st century journalists.

JMC 1324 Fundamentals of Broadcasting
The course acquaints the student with the equipment, terminology, and operation of a production studio and field production.

JMC 1325 Media Writing
Media writing explores the different styles of writing information content, entertaining scripts, advertising copy, and public relations materials for print media, broadcast media, and mobile media. Students will learn how to gather information and various forms content, write for specific audiences, and check for accuracy.

JMC 2301 Publication Production - Newspaper
Prerequisite: Permission of instructor
This course offers the student the opportunity to prepare news, feature, entertainment, religion, and sports articles for publication in The Collegian. The Collegian newsroom offers students the opportunity to develop desktop publishing skills and to become familiar with software programs such as InDesign, PhotoShop, and Illustrator that are commonly used in multimedia productions. The student serves on the newspaper staff under the direction of The Collegian editor and faculty advisor.

JMC 2302 Publication Production - Video
Prerequisite: Permission of Instructor.
This course offers the student the opportunity to develop video production techniques by preparing videos for a variety of HBU venues including possible publication on The Collegian Website or the HBU Website. Students will digitally shoot, edit using industry-standard software, render in a variety of digital formats, and upload their videos to a website for grading. The student works under the direction of the course instructor. External hard drive required.

JMC 2324 Editing News Copy
Introduces the fundamentals of news media copyediting for grammar, punctuation, style rules, condensing, rewriting and headline writing.

JMC 2414 Reporting and Writing I
Prerequisites: ENGL 1313 and ENGL 1323
Teaches the fundamentals of news reporting and writing. Lectures, discussions and laboratory work provide training in the development and organization of basic news stories and in meeting deadlines. This course includes one semester hour credit for laboratory sessions.

JMC 3302, Multimedia Production
Prerequisite: JMC 2414 or JOUR 2303
This course will emphasize both traditional journalistic values and skills, while also preparing students to function in a dynamic and evolving multimedia environment. Assignments are designed to help students to work across multiple-media platforms, including broadcast, print, and online journalism. The goal is to develop a range of techniques that includes research, writing, editing, and presentation for news, corporate and strategic communication in print, audio, video and online. Students produce projects that may be distributed and/or entered in competitions.

JMC 3324 MULTIMEDIA PRODUCTION
For course description and prerequisite(s) for this course, please contact the Dean of the School of Fine Arts.

JMC 3325 Principles of Public Relations
This course teaches the theory and practice of public relations, how public relations operates in organizations, its impact on publics, and its function in society. The course will also focus on professional development of the field; concepts, issues, and principles in the practice; and models and theories guiding the practice.

JMC 3326 Understanding Audiences
Fundamentals of research in mass communication with focus on how people are attracted to media. Principles of messages and markets, appropriate strategies for analyzing message effectiveness. Practical training in how to conduct primary and secondary research, undestand sampling, questionnaire design, survey, data processing, and analysis.

JMC 3365, Video Production I
Prerequisite: None
Introduces fundamental single camera/film style production concepts to the Multimedia Production students. This course teaches the theory and practices relative to professional video standards and introduces practical hands-on applications. Studio/Field applications will include cameras, microphones, lighting, audio, graphics, non-linear editing, and switching. Additional lab fee and external hard drive required.

JMC 3366 Video Production II
Introduces multi-camera studio and field production concepts to the Multimedia Production students. This course teaches the theory and practices relative to professional video standards and introduces practical hands-on applications in situations requiring more than one camera. Advanced applications of video production including scriptwriting, directing and production of live events on campus ranging from operas to athletic activities.

JMC 3414, Reporting and Writing II
Prerequisite: JMC 2414
This course is designed to enhance the reporting and writing skills developed in JMC 2414. Interviewing techniques are emphasized. This course includes one semester hour credit for laboratory sessions.

JMC 4314, Feature Writing
Prerequisite: JMC 2414 or permission of the instructor.
This course helps students learn the effective use of dialogue, development of narrative techniques, including vivid description and detail, and comparison and contrast in developing the feature story. Exercises in this course are designed to help students develop techniques to involve the reader emotionally through human interest including drama, pathos, empathy, humor, and curiosity.

JMC 4315 Public Affairs Reporting
Prerequisite: JMC 2414 or permission of the instructor
This course emphasizes public affairs reporting in its traditional role as the staple of American journalism while stressing the increased and evolving role of journalists, working in the age of information, to go beyond gathering, organizing, and presenting facts, to finding ways to present increasingly complicated information in ways that help the public to better understand and manage 21st century issue that dominate the news. Public affairs issues discussed in this course include, but are not limited to, public agencies, law enforcement, courts, local, state, and national government, education, science, the environment, medicine, health, and business, and the global issues of energy, hunger, health, war and terrorism.

JMC 4336 Principles of Advertising
A study of the advertising component of the firm. Emphasizes the interactive coordination and strategy of this promotional tool. Applications necessary for developing target markets, utilization of the mass media, advertising research, and analysis of the complete campaign are stressed. (Also offered as MKTG 4336)

JMC 4367, Non-Linear Editing
Prerequisite: None
This advanced course in video production will offer students experience in non-linear editing using both PC and MAC editing suites. Students will develop projects to be used in a variety of applications from tape to multimedia.

JMC 4373 Internship in Journalism and Mass Communication
Prerequisite: Permission of the instructor prior to the beginning of the semester registered.
Directed work experience at newspaper, radio and televion, advertising agencies, public relations firms, and production houses. Students are encouraged to intern in more than one area. A professional portfolio is required.

JMC 4374 Internship in Journalism and Mass Communication
Prerequisite: Permission of the instructor prior to the beginning of the semester registered.
Directed work experience at newspaper, radio and televion, advertising agencies, public relations firms, and production houses. Students are encouraged to intern in more than one area. A professional portfolio is required.

JMC 4375 Internship in Journalism and Mass Communication
Prerequisite: Permission of the instructor prior to the beginning of the semester registered.
Directed work experience at newspaper, radio and televion, advertising agencies, public relations firms, and production houses. Students are encouraged to intern in more than one area. A professional portfolio is required.

JMC 4381 SPECIAL TOPICS
For course description and prerequisite(s) for this course, please contact the Dean of the School of Fine Arts.

JMC 4392, Media Law
Prerequisite: JMC 1313 and JMC 1323
Examines legal concepts, including prior restraint, libel, privacy, obscenity, contempt, and access as they relate to print and electrnoic media.

JMC 4393 Media Ethics
Prerequisites: JMC 1313, 1323
Examines ethical issues that challenge media professionals by interpreting and applying ethical theory - from the classicists to the contemporary - students will analyze ethical challenges inherent in modern media.